“Programmatic Advertising
Spending Market: Global Industry Analysis, Market Size, Share, Trends,
Application Analysis, Growth and Forecast, 2018-2023” provides a deep and
thorough evaluation of the programmatic advertising spending by display type
(mobile devices and desktop); by ad format (desktop banners, mobile banners,
desktop videos, and mobile videos); by auction type (unreserved fixed-rate,
invitation-only, automated guaranteed, and open auction); and by geography
(North America, Europe, Asia-Pacific, Latin topical America and Middle East
& Africa). The report also analyses the competitive structure of the
programmatic advertising spending industry and provides the profiles of major
players operating in the market. Some of these include AOL, BrightRoll, SpotXchange,
Tremor Video,n TubeMogul.
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Beginning with a
global overview, the report explores the dynamics that have a strong influence
on the programmatic advertising spending market and can also impact its future
growth. Taking 2018 as the base year, the report covers historical market
scenario from 2010-2017 and provides forecasts till 2023. This includes the
study of value and volume trends and pricing history. Growth inducing factors,
market restraints and recent developments have also been analysed in the report
in order to provide deeper knowledge about the industry. On a regional basis,
the report examines the programmatic advertising spending market in North
America, Europe, Asia-Pacific, Latin America and Middle East & Africa. For each
of these regions, the report studies the programmatic advertising spending
market in detail for latest trends, outlook and opportunities.
Segmentation by Display Type:
Mobile Devices
Desktop
Segmentation by Ad Format Desktop:
Banners
Mobile Banners
Desktop Videos
Mobile Videos
Segmentation by Auction Type:
Unreserved
Fixed-Rate
Invitation-Only
Automated
Guaranteed
Open Auction
Segmentation by Region:
Asia-Pacific
Europe
Latin America
North America
Middle East &
Africa
Competitive Landscape:
AOL
BrightRoll
SpotXchange
Tremor Video
TubeMogul
The price margins
for the products along with the various success and risk factors for
manufacturers have also been covered in the report. Moreover, in order to
determine market attractiveness, the report analyses the programmatic
advertising spending industry along the parameters of the porter’s five forces
model. This model examines the degree of competition in the programmatic
advertising spending industry by analysing the threat posed by new entrants and
substitutes, and the bargaining power of suppliers and buyers. Swot analysis of
the market has also been presented in the report which highlights the
strengths, weaknesses, opportunities and threats pertaining to the programmatic
advertising spending industry. Furthermore, the value chain analysis of the
programmatic advertising spending industry has also been covered in the report.
This comprises of all the activities in the value chain, such as the
procurement of various raw materials, manufacturing and sales of the products,
and their distribution.
Highlights of The Programmatic Advertising Spending
Market
Historical and
current scenario
Trends and
developments
Market forecast
Price analysis and
forecast
Porter’s five
forces analysis
SWOT analysis
Value chain
analysis
The report is a
result of exhaustive primary and secondary research undertaken by analysts
having years of experience in the programmatic advertising spending industry.
All the qualitative and quantitative aspects of the industry have been covered
and the collected data has been analysed and presented in the form of easily
comprehensible charts, graphs and tables.
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Detailed Report at https://www.wiseguyreports.com/sample-request/3151668-programmatic-advertising-spending-market-global-industry-analysis-market
Table
of Contents
1. Introduction
2. Research
Methodology
3. Executive
Summary
4. Global
Programmatic Advertising Spending Market
5. Global
Programmatic Advertising Spending Market: Value Chain Analysis
6. Global
Programmatic Advertising Spending Market: SWOT Analysis
7. Global
Programmatic Advertising Spending Market: Porter’s Five Forces Analysis
8.
Competitive Landscape
9. Performance By
Region
10. Key Player
Profiles
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Us:
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Research Consultants Pvt. Ltd. and offers premium progressive statistical
surveying, market research reports, analysis & forecast data for industries
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Us:
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